TikTok Money Calculator: Creator Rewards and Brand Deals
TikTok pays in two main ways: the Creator Rewards Program for views on videos over a minute, and brand deals priced by your following. Enter both and get a monthly range, plus a quick check of whether you qualify for Creator Rewards.
Only qualified views earn: For You feed, watched 5+ seconds, not paid or promoted. 50% is a planning guess; TikTok Studio shows your real share.
RPM $0.40–$1.00 per 1,000 · $0.40–$1.00 per 1,000 qualified views
Micro tier: about $200–$800 per sponsored video.
| Creator Rewards | Low | High |
|---|---|---|
| Per day | $3.29 | $8.22 |
| Per month | $100 | $250 |
| Per year | $1,200 | $3,000 |
| Brand deals / month | $200 | $800 |
| Total / year | $3,600 | $12,600 |
- 10,000+ followers
- 100,000+ views in the last 30 days
- 18 or older, personal account, eligible country
TikTok does not publish a Creator Rewards rate; these ranges come from 2026 creator-reported data. Brand-deal prices vary widely. Estimates only. Numbers stay in your browser.
How to use the TikTok earnings calculator
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Enter views on videos over 1 minute
Creator Rewards only pays for original videos longer than one minute. Add up last month’s views on those videos only. Views on 20-second clips earn nothing from the program.
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Set the share of views that qualify
Only qualified views are paid. The slider starts at 50%. TikTok Studio shows your real qualified views once you are in the program.
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Pick a rate
TikTok does not publish a fixed rate. Choose the most-cited $0.40–$1.00 range, the wider $0.40–$2.00 range, or type the RPM from your own TikTok Studio.
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Add followers and sponsored videos
Enter your followers and how many paid brand videos you post a month. The calculator adds a per-video price range for your follower tier.
How the TikTok Creator Rewards Program pays
Creator Rewards replaced the old Creator Fund in 2024. It pays per 1,000 qualified views, and TikTok has said the formula weighs originality, play duration, search value and audience engagement. That is why two videos with the same views can pay different amounts.
A view qualifies when it comes from the For You feed, is watched for at least 5 seconds, and is the first view from that account. Your own views, paid or promoted views, artificial views and views from people who tapped "Not interested" do not count (Elev8or summary of TikTok's US terms, 3 November 2026).
That gap between views and qualified views is big. Elev8or cites examples where about 37% and 70% of public views qualified, and argil.ai (10 May 2026) says a video with 500,000 views often shows 250,000 to 350,000 qualified views. That is why the calculator asks for a share.
How much TikTok pays per 1,000 views (2026)
TikTok does not publish its Creator Rewards rate, so every number below is creator-reported. The sources do not agree exactly, which is why the calculator shows a range.
| Source | Rate per 1,000 qualified views | Date |
|---|---|---|
| argil.ai | $0.40–$1.00 (finance and tech higher) | 10 May 2026 |
| Elev8or | $0.40–$1.00; US about $0.85, UK about $0.70 | 3 Nov 2026 |
| AIR Media-Tech | $0.40–$2.00; reposts and trend templates near the low end | 24 Jul 2026 |
Sources: argil.ai, Elev8or, AIR Media-Tech. Videos under one minute earn $0 from Creator Rewards whatever their views.
Creator Rewards eligibility checklist
As summarized from TikTok's US terms by Elev8or (November 2026). Check TikTok Studio for the current rules in your country.
- 10,000 followers, authentic ones.
- 100,000 video views in the last 30 days.
- 18 or older.
- A personal account in good standing. Business and organization accounts are excluded.
- A supported country and a payment account in your own name.
- Original videos over one minute. Reposts and videos under 60 seconds earn nothing.
TikTok brand deal rates by follower count
For most creators, brand deals pay more than Creator Rewards. These per-video ranges come from Influencer Marketing Hub (last updated 31 August 2026). It calls them benchmarks, not fixed fees, and does not publish its method, so treat them as a starting point for your rate card.
| Tier | Followers | Typical price per sponsored video |
|---|---|---|
| Nano | 1,000–10,000 | $50–$200 |
| Micro | 10,000–100,000 | $200–$800 |
| Macro | 100,000–1M | $800–$5,000 |
| Mega | 1M+ | $5,000–$50,000+ |
Usage rights (a brand running your video as an ad), exclusivity and extra deliverables are usually priced on top. Strong engagement and a clear niche help you charge the top of your tier.
A worked example
Say you have 40,000 followers and your videos over a minute got 600,000 views last month. If half qualify, that is 300,000 qualified views. At $0.40–$1.00 per 1,000, Creator Rewards pays about $120 to $300.
One sponsored video at the micro tier adds $200 to $800. Together that is $320 to $1,100 for the month. Brand deals are the bigger lever; Creator Rewards is the steady part that grows with every video you post.
If you also post on YouTube, compare with the Shorts money calculator. The same clip can earn on both platforms.
Turn long videos into TikToks that qualify
Creator Rewards only pays for videos over a minute. Short.now cuts your long recordings into captioned vertical clips at the length you set, and on paid plans posts them to TikTok for you.
Questions
Through Creator Rewards, creators report about $0.40 to $1.00 per 1,000 qualified views in 2026, with some sources going up to $2.00. Videos under one minute are not paid by the program at all.
If the video is over a minute and half the views qualify, 500,000 qualified views at $0.40 to $1.00 per 1,000 is about $200 to $500. If only a third qualify, expect less.
Creator Rewards needs 10,000 followers and 100,000 views in the last 30 days, plus being 18 or older with a personal account in a supported country. Brand deals can start earlier, from around 1,000 followers.
A view from the For You feed that lasts at least 5 seconds, counted once per account. Your own views, paid or promoted views, fake views and views from people who chose Not interested are excluded.
Influencer Marketing Hub’s 2026 benchmarks: about $50–$200 per video for 1K–10K followers, $200–$800 for 10K–100K, $800–$5,000 for 100K–1M and $5,000 or more above 1M.
Usually because fewer views qualify than you think, or because some views are on videos under a minute. Check qualified views in TikTok Studio and enter your real RPM for a closer number.
